Iziphi Izisebenzo Zasebenziswa Ngamabhafuweyi Amadekile e-E-commerce?

Ukusondeza Kwigcwaliso Le-E-commerce Ngokukhawula Kwamabhafuweyi Amadekile

Njani Amabhafuweyi Amadekile Ayavuthela Ukugcwalisa Kwamathulwini Asemgceni

Ukuthengiselwa kwe-e-commerce kuyakhula ngokushesha kuleNdiya, nokukhomba okuthi kuzobalwa ukuthi kuzozungezwa izimali ezidinga $200 billion ngowe-2026. Lokhu kukhululeko kusho ukuthi izinkampani zidinga izakhiwo zegumbi lokugcina azikwazi ukwenza okacindezelwa yiziphatheka manje - ukufaka izixhobo ngosuku olufanayo lapho zotholiwe. Izigumbi zegolide ezenziwa ngemodi zinikeza isisombululo lapha. Amakhankatha akwazi ukuvulela lezo zigumbi ngqo kuphela ngomhla wama-6 kuya kuma-9, okubuyisela indlela eyisiqendu ngama-60%. Ngani? Lokhu kuba kuzenzakalelayo kusuka emodulini futhi kudluliselwa ngokushesha. Okwakhiwa kakhulu kulokhu kungumlando waphansi ongaphantsi. Ngaphandle kwezigaba ezihlatyelwayo, kunezindawo eziningi ukuze imibhobho ihambise phakathi kwezinto, kunye nesikhala esiningi sokupaka ngokugcwele. Kuyakwazi ukuchaza uma sicinga ukuthi izilinganiso zezixhobo ziyakhula ngama-23% ngonyaka ngawe yonke.

Ukuxhumana Nezinselelo Zegumbi Lokugcina Le-E-commerce Ngokusebenzisa Ukunyakelwa Kwemodi

Ngokwesivumelwano sokukhiqiza, izinkampani ayikudingi ukuthi zibhale ngalinye ilapha. Zingakha phambi kwezimali zakho ngokuphindaphindi, okufaneleka kakhulu ngaleso sikhathi esihluphekile njengalamasonto apho bonke bafuna izinto zithunyelwe ngokushesha. Ezinye i-warehouse zihlela amakhambi avamile okulahla izinto ezilahlwa kusasa, kodwa ezinye zidinga kuphela indawo eziphezulu emkhathini ukuze izithuthi ziye zihlale ngaphandle kokugcinezwa. Ukuguquguquka kubalulekile kakhulu kulesi sifundo. Isibonelo sakamuva sabonisa ukuthi umbala omusha (ngu-55%) wabantu base-logistics babethi umculo wabo owodwa ubukhona kwizindlu ezingavumi ngisho ngenkinga yokuguquka, okwenza kungcolakala ukugcina izilingo zothunyelwa.

Isibonelo: Ukuqalisa Ngokushesha Kwi-Hub Yothutho LwaseNtabankulu

Umdlali wehhandza wase-Asia ongaziwa ngokuthi wayakwazi ukufaka kusebenzini igumbi elikhulu leprefabricated eline sikhumba 100,000 esengaphansi kwesilinganiso ngemva yezinkulungwane ezingu-27 ukuze alandele umthelelo ophinde aphinde akhona emhlabathini ongaphezulu. Xa ekabala kokuqala, ikhanda layifaka izihlathi ezingu-32 nezinhlelo ezinhle zokuhlela ngokuzenzekalelayo, okwakwenzela ukuthi livul' amathuba angu-85 ku-100 evela kumthengi ngalodwa lapho atholeke. Ngokuphelisa into engasiza phakathi kwezinyanga ezingu-12 nezinhlalo eziyisithupha kumsebenzi wokubala ngendlela eyisisekelo, le ndawo yakhokhela izimali ezingu-$18 million ezingaba zazigcinwa ngamakhampasi angcina umbuthano.

Ukunciphisa nokuthintana kumasebele ethuthukiweyo ye-e-commerce

Ukubalwa ngokushesha kwebhizinisi ezikhula kumasebele e-e-commerce

Amakhampuni angakhiqa izikhungo zokwahlukanisa ngasendleleni yezinhlangothi ezakhiwe kabusha okuphumelela kakhulu ku-40 ukuya ku-60 iphesenti ngokukhanya kunokwakha kusuka kwenye indlela ephathelene. Kakhulu kubasebenzi bomkhakha, lokhu kukhanya kubaluleke kakhulu xa kuzama ukufaka izinhlangothi zokugcina ngezindlela zokuthutha okuthi zibonakala manje. Cabanga ngalezizindima lapho into ethile ichaza isikhathi esincane noma umnyaka weshadi licindezela njengomkhondo. Amajelo wokukhula okuphathelene akhulwa phakathi kwezinyangeni ezingu-12 ukuze ku-18 bese kuyisikhathi esibalulekile, futhi lezi zinhlangano ezigcwele zihlala ziyasebenza ngemva kwesinyanga esithathu kuphela. Kuyakwazi ukuchazwa ngempela yini kakhulu amakhampuni ayahlanjelana ngenyanga.

Ubunzima bezinhlangothi ezakhiwe kabusha kumasezulu aphathekayo

Ngemikhathi yokuqasha kakhulu njengeBlack Friday noma Singles Day, leli qondo lisiza ekunwetshiseni ngokushesha ngokudala kwezihlengahlenga. Amakhampani akhula izindawo zokugcina ngama-30-50% ngaphakathi kweminyaka engu-3, ukuzivikela kuthinta okude kumakhambi amakhulu. Lokhu kuvikela ukuncipisa imali yokugcina ngamamesi angaphandle komkhathi weshule, ngelishonile umthelela weshule ngaphandle kokuphazanywa kwezemisebenzi.

Ukuguquka nokwakha kwezinqumo ezizenzakalelayo emakholweni athintekayo

Izindlu ezenziwe ngaphambilini nezimiselo zazo ezifakelene zinika izimali indlela eqondene ukuthi zilungise izinyathelo njengoba kudingeka phakathi kwezindawo zokugcina okuningi, izikhungo zokukhokha ezihlanjwayo, nezindawo zokudocka ngaphandle. Gcina inqanawa ekhishiwe ngokwesiko ukuze igcine izinto ezincane zezinhlelo zezixeko - kungakhathalwa ukuyiyenzela into eyodwa nje yezintandabuzo ezinkulu ngokuphindaphinda amazali manje futhi ukuthula kwezulu. Inkinobeko yokulungiswa ngendlela le nto kusho ukuthi amakhampini awahlale emuva lapho kusabalala kakhulu emercantile. Cabanga ngendlela okubalulekile kangakanani lokhu kungezinsuku lapho abathengi badinga ukuthunyelwa ngosuku olulandelayo noma xa kufacondza emazweni amasha apho kudingeka izinhlelo ezahluke.

Ukusebenza nokuthuthuka kwezisebenziso ngemva kokuchithakala kwegunya lokulethwa

Izinkinga zomlando wokudelisa izinto eziphakeme kumlando wonke ungasebenzi kakhulu kubusiness, kodwa amakhambi akhethekile ayasiza ekuthululeni lezi zinkinga ngokwenza izinto eduze kaphi kufunekwayo. Bheka lo msempela ophawulekile ngo-2023 lapho umrholishi wokuthenga kwi-inthanethi kudingeka kusungula ngokushesha i-12 yezindawo zokugcina emaduleni ngaphansi kweminyaka eyishumi nayishiyagalombili ngoba amaphodi ayedweshelwe. Bayikwazi ukuthi bakhuphele ngamathisel 80% esuka kumthengi wasendaweni futhi kube khona kakhulu iziqhamo ezikhethiweyo zokudala. Lo hlelo lokuzimisela lukhomba ukuthi imisebenzi isebenze noma kunjalo kukhona iziganeko ezinkulu zomhlaba noma izinkinga zokuthumela ephakathi.

Ukunakekelwa Kwezindleko Kuthuthukisa Ukusebenzisa Ngama-E-commerce Businesses

Izincomelelo Ezinembeso Yezindleko Yezigaba Zokugcina Kuma-Startups Ne-SMEs

Izindlu zokugcina ezivalelwe ngaphambili zibeka phansi izindleko ezinkulu eziphakeme ezenziwa yizindlela zokuvakasha eziphumelelayo, zenzela indlela eqondene kakhulu kubambezelwano abasha nezindlu zokuthengisa ezincane kuya kumde beke kuzindlu zokugcina ngaphandle kokuhlanjwa kwamandla. Indlela eyisisekelo ibhazwe amathambo kumkamo ukuthi izinkampani ziqalise ngezimpendulo ezincane bese zibanze isilinganiso sesivimba sakho ngama-40 kuze kube ngu-60 phofu uma izihlawu ziqaqaza. Lokhu kuyinhloso ekhethekile kubambezelwano abasebenzisa izinto ezingavakiswanga. Imbono yesifundo ibonisa ukuthi lezi zindlu ezivalelwe ngaphambil zidinga ama-randi angu-30 phofu ngaphansi kokuba kungcono kuzindlu eziphumelelayo. Ngakho-ke zihlala zihlanganisa konke okudingekayo kuzindlela zokugcina izinto zokuthengiselwa.

Ukulahlekelwa kwezimali ngokudala kusayensi se-tholekitholeki

Ukusebenzisa izikhombisi ezihlukile ezizakhiwe ngaphambi kusiza ekunciphiseni ukusetshenziswa kwamandla ngama-25% kungeza kwezinhlelo ezijwayelekile zezinto ezinezinyawo, lokhu kusho ukuthatha izinkonzo ezinkulu kwi-bills zangonyaka. Lezi zixhobo ezakhiwe ngaphambi azifuni ukulungiswa kangakanani. Abafileni abaningi basebenzisana nathi bakhala ukuthola izinkonzo ezingu-$18k ngalungu ngonyaka ngokuphulwa kwezinhlelo ze-HVAC nokubuyisela izibhamu. Ingenye yezimfihlo iba khona ngokunjalo kungenzeka ukuthi uhlengahlenga lezi zinhlelo ezingavamile. Ngemini eyinkimbinkimbi yesive, izinkampani zazigcina ukwenza izinguquko ezithintekayo njengoba indawo ingahleli ngokushesha ngaphandle kokuthinta igumbi. Izisebenziso zazingena ngokwesivumelwano nesidingo sezinkampani esengenhla kwalokho zingcine kuzo njengoba izidingo zomkhakha ziyishintsha ngasikhathi.

Iqiniso: Ukunciphisa isikhathi sokudala umnyango ngo-30% kanye nokunciphisa izindleko ngo-20% (McKinsey, 2022)

Umbuzo ophathelene no-McKinsey (2022) ubekela futhi amagasi akhiwe ngaphambi ayithole izindleko eziphansi ngo-20% ngonyaka wonke ngoba kuyeza izikhathi zokudala ezingu-8-12 iviki ngaphandle kwezingu-6-9 izinyanga yezokudala njengazo. Lethuqo kunceda izinkampani zemakhomakhono ukulondoloza imali etholiwe ekusayinzelweni okunconywayo noma ukuthutha kwemvelaphi, kuyakhiqizela i-ROI ngama-4-7 iviki emakhwalawini aphathelene.

Ukuthunywa KweThikhangalalo Ehlakaniphileyo eMagazini Aqedwa Ngaphambi Kwesilingo Yemakhomakhono

Amagazi akhiwa ngaphambi kwesilingo manje ayidalwa njengemitholampilo esebenzayo kuphela ekuphandleni kwemali yokuthenga-phahla. Uma izinkampani zifaka inqanawa yemfundo yemisebenzi enempilo ngokuhlanganisa izixhumanisi ze-Internet of Things phakathi kwalawa maphakade, zihlala zibona ububanzi obugcwele bama-40-45% emiphukuphuku yokufula futhi ne-25-30% yokuthutha kakhulu kohulumeni lwemali ngaphakathi kwemagaza kunazo ezindala. Ukuhambisana kulezo zindawo ezinezinhlelo zethikhangalalo kuyakhiqizela ukuthi ukudala okwamandla kungumxube ophelele wezinqumo zokunikezela izinto ezinempilo ezidala ngokushesha kakhulu kuzo zonke izici.

Izinhlelo Zokuphatha Izimali Ngaphandle KweGoli Ekuhlanganeni Kwemali

Izinhlelo Ezihle Ezophuthelwa Kwimfanelo (WMS) nezinhlelo zokugcina/ukuvela okuqhubekayo zihlangana ngendlela efanelekile kudizayini wophuthelwanhle. Uvavanyo lwesifundo lwalangu-2024 lubonisa ukuthi izikhungo ezibekwe ngaphandle ezigcine ama-99.8% akwakheko kwezimali, okubalulekile ekugcineni ubulungiswa bokuthengisa emkhawulweni we-e-commerce.

Ukuthunyelana Ne-IoT Nokuzinza KwiZinhlelo ZeWarehouse Eziqashelwayo

Izithuthi ezibekwa ngaphandle manje zibekela amathululi wosensinga ngezimali/imvume yokuthunyelwa imvume ukwesekela izibobo nezinhlelo zokulandelela ngexesha elilodwa. Abakhethi ababili bona bathi 82% yezimiseko ezintsha eziqukethe i-IoT ezibekwe ngaphambi kwenzakalo, ekuvumela izinto ezithile njengekugcina phambi kokulahlekelwa nokugcina izindawo ezikhethekileyo ngokuchazwe kwezulu.

Isibonelo: Ukuphatha Izimali Ngokusebenzisa i-AI Ngaphandle KweGoli Ekuhlanganeni Kwemali

Umqhashelozakhi waphakathi wafinyelela ukugcwalisa izixhobo ngexesha elingaphezulu kuka-60% emva kokuqeqesha iindlela zomfanekiso weminyango phakathi kwegumbi elikhulu nge-100,000 sq ft. Umdawulo othile wabonakala ngokuthi kungcono ukufaka izihlalo ezinezimali nezinhlanzi ezenza yena ngendlela esebenza ngayo ngaphandle kokuphulaphali kwisefule.

Isayensi Somlando: Ukunxibelelana Ngokuphambene Neziganeko Zokukhokha Kwimini Yokugcina

Izifundo ezibalulekile zibandakanya izixhobo zokugcina kwezihlwebo nezibhedlelo ezinokuba zenzelweyo ezihlanganisa ngqo neezigaba zokukhokha. Lokhu kunciphisa ixesha elilinganiselwe lokuthengisa kuze kube liphelile ngamahora angama-5.8 emva kwezigameko, ekuxhomekeke kuthengo lwasekhomidi le-intanethi olwanda olwanda olubalulekileyo kumakhigijho abalulekileyo.

Imibuzo Evame Ukubuzwa

Ziziphi iigumbi zokugcina ezigcweleyo?

Iigumbi zokugcina ezigcweleyo zizigumbi ezidlalwayo ngokusebenzisa iinxalenye ezithile, zenza zikwa ngokukhawuleza kunazo ezintandane. Zinika ubunyane bokwahlula kwindima nokwandisa, okulinganiselekileyo kuthengo lwasekhomidi eliguquguqukayo.

Kusobala kangakanani igumbi elincinane eligcweleyo likhululwe?

Izindlu engezansi ezakhiwe ngaphambi kwehamba kusekelwe kuma-6 ukuya ku-9 izinyanga, okukhulu kunazo ezenziwa ngendlela eyisisekelo, endingaba yekhala ama-12 ukuya ku-18 izinyanga.

Kungani izindlu engezansi ezakhiwe ngaphambi kwehamba zinconywayo kumsebenzi wemercantile yokuthenga nge-inthanethi?

Zafana nokuthuthuka, ukulawula futhi nokunciphisa izindleko, zikwamkela ukuqashelwa ngokushesha ngamaqembu amaningi futhi zilungise izinkinga zomlando wokulethwa. Futhi, zihlanganisa kahle nezobuchwepheshe zomlando ongcono ukuze kube lula ukusebenza.

Zinikeza yini izindleko ezinciphisa izindlu engezansi ezakhiwe ngaphambi kwehamba?

Zicinca izindleko zokuqala ngama-30% futhi zisebenzise amandla ngama-25%, zinikeza izinkalo ezikhulu kuzindleko zokuqala futhi kuzo zonke izindleko zokusebenza.

Ingabe izindlu engezansi ezakhiwe ngaphambi kwehamba zingakwamkela izobuchwepheshe?

Yebo, zingakwamkela izoftware zomlando ongcono nezimilo ze-IoT, zenza ukusebenza kube lula futhi zikwamkela ukuqhubeka komshinelwane futhi ukulandelela idatha ngexesha elishintsha.